Thursday, March 12, 2015

Mirror, Mirror on the Stand

It all started with a mirror.  For years and years I'd used a mirror which was regular on one side and 3X on the other side about 6 inches in diameter fastened into a plastic stand.   The mirror twirled in the stand.  That mirror and I got along swimmingly.  Then, one day the stand cracked, and I limped along for another six months with me holding the mirror in one hand while doing make-up application with the other.  Not ideal.  Finally, I found a swank twirling mirror on a stand.  However, here's the rub.  One side was regular, the other side was 5x.

Suddenly, I discovered my WRINKLES.  OMG!!!!  The extra 2X of magnification has been my downfall.  Surely, there's a cure for these wrinkles which doesn't involve surgery.  I'm dead sure elective cosmetic surgery is not in the Smith annual budget.  I did the next best thing.  I bought a beauty magazine, not a current one, of course, I'm not daft enough to buy a magazine for $4.00.  I found one from June of 2014 for $.25 with YOUR 57 FAVORITE BEAUTY PRODUCTS.  THE READER'S CHOICE AWARDS! screaming at me from the cover.  I mean how different can beauty be that's 10 months old.  

When I opened the magazine, a whole new world popped up right in front of me.  Virtually every page was a revelation.  First, there was an ad for mascara. (OK, I know about mascara.) Actually, it turns out I don't.  There were four back to back glossy, brightly colored pages informing me that mascara now has double the collagen; it's PUMPED UP!, and it's supposed to be applied with weird curvy brushes.  I'm five pages into the mag, and these folks had me wondering if I've been using the wrong mascara since I was 14.
  
In the first 20 pages, the real baffling ads were pore vanisher, a men's perfume advertised by either Matthew McConnahey or his doppelganger, bronzer, tea tree magic shampoo, short order fiber glaze cream, glossing hair dye, goddess glow, hair smoothing stuff, body butter, and hair volumizer.  Doesn't the word 'magic' just sort of jump out at you?  Maybe Merlin waves his wand over the shampoo.  

Then, the wrinkle ads started:   "double serum complete age control", "intensive wrinkle protocol", "tone correcting protocol", "intensive repair eye serum", and "advanced retinol concentrated serum".  Apparently, 'intensive', 'serum', and 'protocol' are three of the big words in the wrinkle game.  Protocol really baffled me.  I figured they didn't mean the official rules governing affairs of state, but the closest definition I could find was "a procedure for carrying out scientific or medical experiments.  MEDICAL EXPERIMENTS!  I just wanted to get rid of my wrinkles.

I pulled myself out of the glossy, beautifully photographed pages, and decided to do some research. It turns out Consumer Reports did testing of wrinkle products and discovered there was no discernible difference in the results no matter if you used the super expensive products flecked with gold leaf or the cheap ones with the screw top bottles.  Well, it was sort of a 'good news', 'bad news' conclusion:  Even the cheap stuff does minimally reduce wrinkles, but if you're old and have wrinkles, well, they are yours to keep.

Heading back into the magazine, I found the 'Reader's Choices' of products.  It amused me to find a cheap 'drug store' recommendation, and an expensive speciality/department store recommendation for each product.  As I perused, it dawned on me that if I used cleanser, scrub, moisturizer, sun screen, anti-aging product, eye cream, lipstick, gloss, eye shadow, eye liner, mascara, concealer, foundation, shampoo, conditioner, volumizer, defrizzer, hair color, body scrub, body lotion, self tanner, deodorant, tooth whitener, and nail polish, I would never have any time to do anything else except primp.

No wonder I have wrinkles; the beauty regimen is just too tough for me.  Oh, and did you know 47% of this beauty mag's readers bought their first anti-aging cream in their 20's - in THEIR 20's!  Perhaps, it's time to trot out on my charm and scintillating personality because I think my wrinkles are here to stay.  

      

4 comments:

Anonymous said...

A comparable scam primarily directed at men that first comes to mind is golf clubs. Occasionally there is a technology advance that allows you to hit farther, but the brand differences are marketing hype. This brings to mind a better male-oriented scam analogy from my Spam folder, but no need to discuss that here.
... Drake

Unknown said...

Yeah, I got a magnifying mirror for Christmas. The horror! I've been leaving my house looking like that lady in Sunset Boulevard who walked around with crooked lipstick for years.

Anonymous said...

I don't care how blind-as-a-bat I am...I'm not gonna get one of those magnifying mirrors!

Linda Beard said...

Jan, my wrinkles are only because I smile often, but I'm glad to have them. What was the old adage my grandmother often said? "Beauty is only skin deep." Well, it's really the other way around - I believe that true beauty comes from the inside out. So don't worry 'bout those laugh lines (as I call them).